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Case study就是我們常說的案例分析,是留學(xué)生作業(yè)中較為常見的,特別是商科類專業(yè),經(jīng)常會遇到。
案例研究其實(shí)是屬于定性研究的一種研究方法,主要是通過對一個特定案例的描述,來解釋在某個特定的環(huán)境條件下,這個案例是如何發(fā)生的,結(jié)果如何,對其他相關(guān)案例有什么借鑒作用。
留學(xué)生在寫Case study時,大多數(shù)都是先提出結(jié)論,然后通過實(shí)際案例進(jìn)行論證。
其實(shí),教授更關(guān)心的是你:
如何闡述問題、
清晰的分析過程、
解決方法的理由、
以及最后實(shí)施你的解決方案的計(jì)劃。
總而言之,Case study寫作更重要的是過程,而不是結(jié)果。這個過程,就是分析問題的過程。
那么,海馬課堂就給大家講解一下,Case study寫作中分析問題的七個步驟。
1.Read the case thoroughly.
To understand fully what is happening in a case, it is necessary to read the case carefully and thoroughly. You may want to read the case rather quickly the first time to get an overview of the industry, the company, the people, and the situation. Read the case again more slowly, making notes as you go.
2. Define the central issue.
Many cases will involve several issues or problems. Identify the most important problems and separate them from the more trivial issues. After identifying what appears to be a major underlying issue, examine related problems in the functional areas (for example, marketing, finance, personnel, and so on). Functional area problems may help you identify deep-rooted problems that are the responsibility of top management.
3. Define the firm's goals.
Inconsistencies between a firm's goals and its performance may further highlight the problems discovered in step 2. At the very least, identifying the firm's goals will provide a guide for the remaining analysis.
4. Identify the constraints to the problem.
The constraints may limit the solutions available to the firm. Typical constraints include limited finances, lack of additional production capacity, personnel limitations, strong competitors, relationships with suppliers and customers, and so on. Constraints have to be considered when suggesting a solution.case study service www.lxws.net
5. Identify all the relevant alternatives.
The list should all the relevant alternatives that could solve the problem(s) that were identified in step 2. Use your creativity in coming up with alternative solutions. Even when solutions are suggested in the case, you may be able to suggest better solutions.
6. Select the best alternative.
Evaluate each alternative in light of the available information. If you have carefully taken the proceeding five steps, a good solution to the case should be apparent. Resist the temptation to jump to this step early in the case analysis. You will probably miss important facts, misunderstand the problem, or skip what may be the best alternative solution. You will also need to explain the logic you used to choose one alternative and reject the others.
7. Develop an implementation plan.
The final step in the analysis is to develop a plan for effective implementation of your decision. Lack of an implementation plan even for a very good decision can lead to disaster for a firm and for you. Don't overlook this step. Your teacher will surely ask you or someone in the class to explain how to implement the decision.
1.確定case study類型,設(shè)計(jì)或風(fēng)格最適合你的目標(biāo)受眾
公司可以選擇說明性case study來說明客戶所做的事情;學(xué)校、教育工作者和學(xué)生可以選擇累積的或關(guān)鍵的case study;法律團(tuán)隊(duì)可以展示探索性的case study作為提供事實(shí)證據(jù)的方法。
無論你采用哪種案例研究方法,你的目的都是要徹底地分析一種情況(或“案例”),它可以揭示其他被忽略或不知道的因素或信息。這些可以寫關(guān)于公司,整個國家,甚至個人。
2.確定case study的主題
一旦你選擇了你的角度,你需要確定你的研究將會是什么以及它將在哪里發(fā)生。你在課堂上講了些什么?你在閱讀過程中發(fā)現(xiàn)自己提出問題了嗎?在圖書館或互聯(lián)網(wǎng)上開始研究一個特定的問題。一旦你把搜索范圍縮小到一個特定的問題,你可以從各種不同的來源找到盡可能多的信息。
查閱書籍、期刊、DVD、網(wǎng)站、雜志、報(bào)紙等的信息。當(dāng)你瀏覽每一個信息的時候,記下足夠的筆記,這樣你以后就能找到這些信息!
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備案號:遼ICP備19007957號-1
聆聽您的聲音:feedback@highmark.com.cn企業(yè)熱線:400-778-8318
Copyright ?2015- 海馬課堂網(wǎng)絡(luò)科技(大連)有限公司辦公地址:遼寧省大連市高新技術(shù)產(chǎn)業(yè)園區(qū)火炬路32A號創(chuàng)業(yè)大廈A座18層1801室
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